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Japanese Week : Talkin' about beauty

Speaking of make up and speak without thinking of Shiseido Japan. All, more or less, we know the products and their quality, cost, innovation, but not all we know its history.

Talk about make-up and talk about talk about means-Shiseido Japan. All of us, more or less, knows Shiseido's products, the quality, prices, innovation, but not everybody knows the story of the brand.

's find out .. Let's discover it togheter ..

Shiseido was founded in 1872 by Yushin Fukuhara ingenuity that has opened its first pharmacy in the district of Ginza in Tokyo, considered one of the most important business and fashion. In a few years is beginning to create products that will remain in history and some of them continue to be produced after a hundred years or more away, but one of the innovations that changed the makeup of the geishas and all, is surely the flesh-colored powder, never seen in Japan until then.

Yushin Fukuhara

Shiseido born in 1872 to thank the genius Yushin Fukuhara That His first Farmacy open in the Ginza district of Tokyo. It Was Considered One Of The Most Important district for fashion and business affairs. Few in years, mr. Fukuhara starts to make Himself Some beauty products like the natural color and the powder Eudermina.

Advertising Shiseido about 1930

The first shop outside of Tokyo was established in the United States in 1965, thanks to the new president of the mark, Shinzo Fukuhara, the son of the founder and great photographer: he had hitherto been to make advertising posters for Shiseido.

The first shop outside of Tokyo Was Borned in United States in 1965, thanks to brand new president, Shinzo Fukuhara, son of founder and good photographer: until that He Was the official photographer for Shiseido adv posters.

Shiseido is for emancipated women, strong, modern and we're only in 1939 (year over year younger). Shinzo is absolutely worthy descendant and his creativity led him to form alliances and collaborations with artists, companies and investment companies. Everything is based on product quality, service quality and respect of those who work for and with them. We can not say that we do not have guessed Shinzo. Shiseido is considered even today, of the range, synonymous with quality and excellence. Many of us dream of the products of the brand and there are some who are more fortunate, and sometimes takes off un capriccio. 

Shiseido talks with emancipated, strong and modern women and we're just in 1939 (more or less). Shinzo is a very good heir and his creativity push him to make alliances and partenships with artists, brand and society. Everything is based on quality of products and services and respect for all of person working with them. Today Shiseido still being synonymous of quality, high lifestyle and excellente. We cannot say Shinzo was wrong. 